A short work history

  • Senior Copywriter + Content Strategist

    Oct 2020 - Present

    • In charge of day-to-day copy for B2C email, social, paid ads, OOH, event collateral, and more

    • Overhauled brand voice guidelines as part of rebrand

    • Led launch copy and messaging for the launch of the Visa Dining Collection

    • Responsible for concept and execution of annual campaigns such as holidays, Mother’s Day, and Valentine’s Day

    • Work with a cross-functional team to shape strategies for incorporating AI into our creative workflow

    • Helped launch CEO’s Instagram presence and responsible for drafting executive speeches + public comms in tandem with PR

  • Director of Marketing & Events (Grand Banks, Pilot & Island Oyster)

    April 2018 - April 2020

    • Oversaw over $1MM in event business across three seasonal New York City restaurants

    • Increased business 20%+ YOY
      Responsible for creating annual marketing plan, managing public relations agency, and maintaining relationships with non-profit and brand partners

    • Wrote and edited the employee handbook, marketing newsletters, and social copy

  • Associate Director, Brand Marketing, Bon Appétit and Epicurious

    July 2016 - April 2018

    • Created campaign strategies in response to advertiser RFPs, brainstorming custom content partnerships and managing execution of partnerships for Condé’s food verticals

    • Managed chef talent and on-site sponsorship activations for events like Vegas Uncork’d, Chicago Gourmet, and the Sundance Film Festival

    • Liaised with editorial and production teams to create co-branded video and print campaigns

LinkedIn